Natacha Maheshe is a social media and marketing communications expert from the Democratic Republic of the Congo. She moved to the U.S.A. to study Strategic Communications where she served as vice president of the African Student Association at Seattle University. She graduated from Seattle University in 2013 with a BA in Strategic Communication and a minor in Entrepreneurship and Innovation. While at Seattle University, she was an active member of ENACTUS and PRSSA. She is also a member of the Phi Theta Kappa honor society. Her professional experience includes working for the Congolese nonprofit Espoir Pour Tous (Hope for All) where she participated in the project, “Ecole de rue” (Street school), that focused on educating street children and taught them how to read and write. She also worked for Klenske Ink, a marketing communications firm in Brussels, Belgium, where she helped the launch of one of the firm’s clients — www.capital-life.be – an online English language business magazine. She is really interested in various ways social media has changed the way businesses interact with customers, and what social media can do to help small businesses improve their online visibility.