Now that everyone is on Facebook, including parents and grandparents, most kids are looking for something else that could still considered “cool” because their family members aren’t using it. That other thing is Instagram.
Instagram is the next big trend in the social media world. Following the steps of Facebook, Instagram has become the app that all the cool kids use now. Some people would say that Facebook is still the hottest social media tool used today, but looking ahead, Instagram may have a powerful place in your marketing.
If a business wants to reach that particular cool kid demographic, there is a strong business case for Instagram. According to EverythingPR, 54% of Top Brands Include Instagram in their Social Strategy (for 2012) and this number will continue to increase significantly as Instagram is gains popularity from big brands and rapidly customer growth.
Nike has leveraged its presence on the social media tool by scoring more than a million followers on its Instagram page. On its page, Nike posts pictures of products and the followers do the rest–they like the picture or they comment on it. That’s free marketing and massive, instant visibility.
Not only does Instagram allow you to reach a specific niche of cool kids, but the fact that pictures and videos there can be directly shared through other social media channels like Facebook or Twitter makes it even more appealing. The social media tool becomes a one-stop shop with tremendous marketing and brand-building potential.
This social media platform works well for small businesses as well as fortune 500 companies. Success depends on how well the organization is using it. For companies selling products, Instagram is the place to showcase pictures, videos and create a buzz around them. If you use Instagram in a smart, strategic way and integrate it with your other social media accounts, you have more chances to maximize your online and mobile presence and reach more customers every day.