What will US AIRWAYS do After this Twitter Disaster?

A conversation started between an individual whose flight was delayed for about an hour and US AIRWAYS on Twitter.

She tweeted this @USAirways Unhappy that 1787 sat for an hour on tarmac in CLT because overweight, resulting in over hour late arrival in PDX…

And US Airways tweeted this @ellerafter We truly dislike delays too and are very sorry your flight was affected.

Then she responded @USAirways yeah, you seem so very sorry. So sorry, in fact, that you couldn’t be bothered to address my other tweets.

And that was the beginning of the disaster because US airways tweeted this in response

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And if you want to see the NSFW image here is the link link.

To be honest, I wouldn’t want to be in the US AIRWAYS PR team right now because no apology or taking down the picture will fix this.

You have to be very creative and strategic on how to respond to a crisis like this. That is why I always say that every PR team must have a crisis communication plan handy to respond to situations like these without any delay.

They tweeted an apology saying that they are investigating the case. It’s been more than an hour and we are still waiting to hear from them. They are obviously failing their Crisis Communication 101 and to be fair, if I were on their team, I wouldn’t know what to say in reaction to this tweet.

 

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Is Instagram The Next Big Thing? Cool Kids Say Yes

Now that everyone is on Facebook, including parents and grandparents, most kids are looking for something else that could still considered “cool” because their family members aren’t using it.  That other thing is Instagram.

Instagram is the next big trend in the social media world. Following the steps of Facebook, Instagram has become the app that all the cool kids use now. Some people would say that Facebook is still the hottest social media tool used today, but looking ahead, Instagram may have a powerful place in your marketing.

If a business wants to reach that particular cool kid demographic, there is a strong business case for Instagram. According to EverythingPR54% of Top Brands Include Instagram in their Social Strategy (for 2012) and this number will continue to increase significantly as Instagram is gains popularity from big brands and rapidly customer growth.

Nike has leveraged its presence on the social media tool by scoring more than a million followers on its Instagram page. On its page, Nike posts pictures of products and the followers do the rest–they like the picture or they comment on it. That’s free marketing and massive, instant visibility.

Not only does Instagram allow you to reach a specific niche of cool kids, but the fact that pictures and videos there can be directly shared through other social media channels like Facebook or Twitter makes it even more appealing. The social media tool becomes a one-stop shop with tremendous marketing and brand-building potential.

This social media platform works well for small businesses as well as fortune 500 companies. Success depends on how well the organization is using it. For companies selling products, Instagram is the place to showcase pictures, videos and create a buzz around them. If you use Instagram in a smart, strategic way and integrate it with your other social media accounts, you have more chances to maximize your online and mobile presence and reach more customers every day.

Companies, You Must Leverage Your Instagram Presence

Instagram is the next big thing in the social media world. Following the steps of  Facebook, Instagram has become the app that all the cool kids are using. Some people would say that Facebook is the hottest social media used today, I wouldn’t argue completely against that assertion; however, I would say that Instagram is the next big thing and it is right here (to quote Samsung). Now that everybody is on Facebook, even the parents and grandparents, most kids are using something else that is still considered COOL because their parents aren’t using it.  And that other thing is Instagram.

imagesWell, if a company wants to reach that particular demographic, look no more, Instagram is the real deal now. According to EverythingPR54% of Top Brands Include Instagram in their Social Strategy in 2012 and this numbers will continue to increase significantly as Instagram is becoming more and more popular among brands and the number or users has grown very fast since last year.

Nike for example has leveraged its presence on the social media using by scoring more than a million followers on its Instagram page. This number is very powerful as these people choose to follow Nike and it means that they either are Nike customers/consumers or they like the company to the point of following it on Instagram. On its page, Nike posts pictures of products and the followers do the rest — they like the picture or they comment on it. That’s visibility.

Not only does Instagram allow you to reach that specific niche of “cool kids” , but the fact that those pictures can be directly shared through other social media channels like Facebook or Twitter makes it even more appealing because by doing so, you will also reach those people who aren’t on Instagram, but who are using other social media sites.

This cool social media platform works well for small businesses as well as fortune 500 companies. It’s all depends on how well the company is using it. For those companies selling lines of products or introducing new lines of products, Instagram is the place to showcase the pictures of the products and create a buzz around them. In conclusion, if you use your Instagram smartly and link it to your other social media accounts, you have more chances to make the best out of your social media presence and reach more customers everyday and keep in touch with news trends in the business and what consumers want to see you doing.

Responding to a Crisis in Real Time

Now that we are all more or less social media addicts, we are just giving more work to companies out there, especially if they are dealing with a crisis. responding to crisis today has become easy and challenging at the same time. Social media usually amplifies the a crisis because of the number of people who are on site like Twitter or Facebook. In the old days, if an add was offensive, it takes some time for everyone to see it and the company can pull it out before more damage is done. Today, you release an ad on TV, in seconds it’s already uploaded on YouTube and before you realize, everybody is either sharing it or commenting it on Facebook and twitter.

If a company’s PR team is on top of everything, they can plan ahead of time what to do if a crisis arouses. In this case, Social website that usually are dangerous for spreading quickly messages, can also become the very best tool to react , to engage in a discussion or to apologize, there is need to.

Being on top of everything is very rewarding, especially if you are able to turn an unfortunate situation to your advantage. That’s what Oreo did, during the Superbowl blackout.

oreo-dunk-in-dark

 

Not only did Oreo get publicity for the tweet, but also it made itself talked about weeks after the Superbowl. This tweet was retweeted 10,000 times in an hour. This just shows how easy you can turn something around. According to AdAge, the Oreo graphic was “designed, captioned and approved within minutes,” according to Sarah Hofstetter, president of the cookie brand’s digital agency of record, Dentsu-owned 360i

Therefore, it is very important for every company to have a crisis plan that involves the worst scenario. By having one, companies are setting themselves to control any crisis, if it ever came up. Using Facebook, twitter, or another social networking site, it allows the company to send out a message very fast, and reach as many people as possible.

 

 

Social Media helping Nonprofits achieve their goals

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Social media has proven to be a success at helping NPOs reach their goals. They provide free tools like– blogs, sites like Facebook, Twitter, LinkedIn, Foursquare– to promote their image, to recruit new volunteers and high profile workers, to raise money to direct to their mission and raise awareness. Social media allows a conversation between a nonprofit organization and the people they are reaching out to. It has improved the way both communicate and has allowed many fights to be led, many issues to be treated. Many NPOs are overall happy that they have included social media in their everyday life because of all these benefits it is providing them with. For example, the American Red Cross is overall happy it has integrated social media in their everyday life because they have seen the results that follow.

Social media includes a number of tools such as the internet, mobile device, applications, websites etc. that can be used in order to convey a message by creating a shared meaning. The most popular forms of social media used today in the world and mostly by Nonprofit Organizations are: blogs, social website like Facebook, Twitter, Tumblr, LinkedIn, video and media sharing platforms such as YouTube and more. These tools are free of charge, which makes them more attractive to NPOs to use them because they allow them to get their work done at low cost. Social networking sites have given non-profits an incredible portfolio of free tools to use to raise awareness, boost their public image, garner new volunteers, and raise money.

Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. However NPOs cannot afford to launch huge marketing campaigns using traditional marketing tools because of their cost. This is where Social media marketing comes in. Most social media marketing ‘tools’ are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. Since NPOs budgets are so tight, they turn to these tools that social media provide to do their own marketing whether for the sake of public image or for the sake of raising money.  NPOs, by using social sites like Twitter or Facebook, reach out to more people in an interactive way, which allows them to get feedback on what they are doing and to improve areas in which they are not doing so well.

Volunteers are the greatest resource that a charity can have. There are some great social sites that can help swell your volunteer numbers, including Facebook and Twitter. The biggest social networking sites reach the greatest audiences and therefore the greatest amount of volunteers. However, other social sites have popped up with a specific focus on volunteering. For instance, sites like Idealist.org and Volunteer.org can help you find motivated, socially conscious and talented volunteers. Raising money for charities and causes is another reason why nonprofit organizations turn to social media. It is a known fact that NPOs do not make money and do not have money to spend on achieving their mission unless they ask a third party for money. Usually, they turn to philanthropists to get money, but sometimes they need more money than what philanthropists can provide. Therefore, they have to turn to anybody who can donate money to help them achieve their goal.  The traditional marketing methods used to reach out to people are so expansive that NPOs cannot afford at the same time using them and continuing their mission because it will cost them more money than what they can get. This is where social media intervenes by providing free tools that allow NPOs to get more donations for their causes. Charities like the Direct Relief International and the Natural Resources Defense Council have raised millions of dollars with Google’s AdWords and YouTube non-profit program and tools. Google’s portfolio of non-profit tools includes up to $10,000 monthly worth of AdWords clicks (generally used to find more donors) and free or highly discounted Google Apps .

Facebook, the addiction that brings me news and gossip

imagesCAHDLY7JLast year, I closed my Facebook account for two months. Why? Because I realized how addicted to Facebook I was and I knew that I needed to try to break the addiction. The first few days were unbearable. I had to find something else to fill in my Facebook time. Believe me, nothing could replace the numbers of hours I put in everyday in Facebook. I became used to the fact that I wasn’t using Facebook anymore, but something pushed me to reconnect my Facebook account. I realized how disconnected I was, how I didn’t know what was going on around the world. I reopened my Facebook account for these two reasons: getting the news from everywhere and be up to date with all the gossip that makes Facebook not boring at all.

When something wrong is going on in my country or when the government makes a new decision on exportation for example, when the congress pass a new law on media and so on, I get all that information on Facebook. I’ve already liked the pages of news outlet from my country as well as global news outlets on Facebook and it’s easier for me to access the news this way than going to the outlet website. News outlet Facebook pages are not the only one to inform me about what’s going on around the world. My friends do too. If they read, see or listen to something interesting or newsworthy, they post that on their page and some of them tag me if they think that the article or video will interest me.  The good news is that I am not the weird one. Many people use social media as a means to access news. In fact, One-third of adults under 30 get news on social networks now.

Besides news, Facebook has been a great way to keep up with gossip. We get gossip about celebrities, which sometimes is true and some other time false. For example, I really like Jennifer Aniston and it’s on Facebook that I learned that she is engaged to Justin Theroux, which was true. It’s still on Facebook that I learned that she is pregnant with twins, which was false. It’s also on Facebook that I learn that a friend got married or something good happened to them. Still on the same medium that I will know if the wedding party sucked or was great, that I will know if the dress the friend wore was beautiful and expensive or cheap and ugly. It’s also on Facebook that unfortunately people spread insults and defamation about other people. Sharing gossip with friends on Facebook is addictive and arousing, that’s what makes Facebook what it is today.

The most important thing that I learned is that Facebook is not only a great tool, but also a dangerous one. It can help people or it can ruin their lives. It is important to use it accordingly, just like other social media sites. Our ethic should lead all the actions undertaken on Facebook. Regardless of its negative impact, Facebook has been a great tool for me to get news and stay connected with the world wherever I happen to be.